How Not to Feel Like Sh*t on Social Media
In a consumer’s world, you are what you follow…
If you’re like most people, you’re probably guilty of spending too much time on social media. No shame in the game. According to recent studies, the average person spends around two hours a day on social networking sites. Judging by my most recent screen time report, I am way above average.
However, social media is not all bad. What about all the ways social media can help us connect with friends and family, learn new things, and make a difference in the world? It is not the tool, it is how you use it.
In our episode titled “Namaste Social” featuring TikTok marketing expert and host of the BizTok Podcast, Kyle Kaplanis, and personal trainer and wellness coach, Lauren Riehle, we uncovered some knowledge nuggets that will help you use social media for good.
Quality Over Quantity
Sometimes when a creator posts a video that doesn’t get as many likes as they want, they feel discouraged. Kyle Kaplanis tells us that these are the posts that truly matter because it shows who your true audience is.
Imagine you are speaking at a conference. There are two hundred people sitting in the room and about five hundred people walk in and out throughout your speech. Technically, seven hundred people saw your speech, but it’s the two hundred people that sat through the whole thing and asked questions afterward. Those are the people that really care, and that is who you should be focusing on.
Authenticity is a Virus
Oftentimes creators find themselves in a slump when they finally start being themselves in their content. For so long they focused on what got the most views that when they were able to create what they actually wanted to make, their followers leave because they think they “changed.”
Being yourself from the beginning may not be the most outrageous and it may take longer to build your following, but when you do, you will make followers for life. Going viral for being yourself spreads deeper and wider than fake followers.
Be Vulnerable and Be Ready
Authenticity comes with vulnerability, and vulnerability online can be terrifying. It can feel like you are splaying yourself open onto a projector that broadcasts to the world. You open yourself up to ridicule and hate and if you’re not ready, it can be devastating.
When you’re vulnerable, you have to be ready because they are coming for you. No matter what you do, you can’t make everyone like you. It is, unfortunately, impossible. But if you are confident in yourself, your intention, and your mission, you will find people who share your vision and will stand by your side.
From the Our Official Intelligence Podcast
More on www.ourofficialintelligence.com
Listen to the full episode on YouTube and Spotify